News and views about Lifestyle in India

Weekly news updates on lifestyle trends in India

Luxury encompasses anything from jewellery to travel. Its characterization is unique as it means different things to different people. The definition is debatable: myths surrounding this will be discussed at a conference in September. Rumored partnerships and campaigns for a new face are the buzz in retail. Shoes take on a new dimension in the fashion circuit, with flexibility in design, comfort, material and color.

Chillibreeze Business Research Team

India adds spice to Arts Alive

The Shared Histories festival will feature music, theatre, food, craft and literature from India. The connection between South Africa and India will be brought out at his extravaganza.

It is a part of the annual, month-long Arts Alive festival from 22nd August to 31st October 2007.
Aug 24, 2007
Source: Joburg

Less, softer & higher quality shoe trends at GDS

The latest trend in shoes is soft, less decorative and loud, and higher quality.

Shoes require flexibility regardless of the material used. The finish has to be such that they do not pinch your feet. Materials used vary from high quality nappas, suede to shiny patent leather and metallics.

The “In-Colors” are fuchsia, yellow, red, green; most designers are using these colors in their trendy designs. Neon colors look like they’re coming back into fashion targeting the youth.
Aug 24, 2007
Source: Fibre2Fashion.com

Dive into the lap of luxury

There is no clear definition on what luxury is today. It could be jewellery, spirits, jets or even travel. Luxury has a variety of meanings.

On September 20 & 21, The Economic Times Dialogue on Luxury, at the ITC Hotels, The Maurya, New Delhi aims to define and debate this subject.

The Economic Times-AT Kearney study which will explore the myths and realities surrounding this will be opened at the conference.

Participants include delegates and speakers from different sectors including fashion, real estate, food and beverages, retail and many more.
Aug 24, 2007
Source: Economic Times

W announces hunt for next face of W

The campaign for the next Face of W is on. The brand is contemporary, and the contest is open to all customers running across Delhi and NCR at Exclusive W stores from 22nd August 2007 till 9th September 2007.

Elite, a modeling agency, will select 3 winners who will get an overall grooming package, and a wardrobe from W. Their portfolio shots will be done by Charu Dutt, a Delhi based fashion photographer.

Only one of the 3 women will be the next face of W and will shoot for the fall/winter campaign. In addition to this, the winner will receive a cash prize of 50,000.
Aug 23, 2007
Source: Fibre2Fashion.com

King Khan to cast spell on retail high street

The buzz is that Shahrukh Khan Film is partnering with MGF and hence will be in with the big global brands. They have recently picked up exclusive franchisee rights for Nike and Tag Heuer with their retail branch Aryan Lifestyle.

Although they have not yet made any formal announcements on partnering with Shahrukh, they have not yet confirmed it. Shahrukh has been the brand ambassador for Tag Heuer for three years.
Aug 20, 2007
Source: Economic Times

One pill to rule them all

Bion 3 is purported to be a three-in-one supplement that can boost immunity. It has positively been effective in reducing the duration and severity of the common cold.

The pill combines 12 vitamins, 12 minerals and 3 probiotics in one tablet.
Aug 20, 2007
Source: nstonline

Wizcraft plans "Unforgettable" night with the Bachchans

Wizcraft will take Indian film star, Amitabh Bachchan, and Abishek and Aishwarya Bachchan on a world tour spanning six continents.

The traveling tour titled “Unforgettable” will have stops across leading cities in the world with dazzling performances from acrobat dancers and a lot more.
Aug 19, 2007
Source: Variety