News and views about Lifestyle in India

Weekly news updates on lifestyle trends in India

The hottest new trend in Urban India is fitness and health. Lifestyle disorders are on the rise; people have become health conscious as a result. Pharmaceutical companies have shifted focus from infectious diseases to lifestyle disorders. The health drinks, food and beverages market is on the rise.

Chillibreeze Business Research Team

India: Jewellery format Navaras to join club with attractive offers

For the first time in India, Big Bazaar, the hypermarket concept of Pantaloon Retail (India) Limited, will host a ‘5-Day Maha Bachat’ offer to consumers. The 22-carat fine jewellery store format, Navaras, will be a part of this club.

This consumer campaign will have 100 stores of different value formats spanning daily household needs, kitchenware, food and grocery, apparel, footwear, toys luggage, home décor, furniture, electronics and jewellery.
Aug 11, 2007
Source: Fibre2Fashion

Hottest Global Trend: Beauty Drinks, Functional Foods

Lifestyle changes combines with higher incomes are primary reasons for people around the world seeking out healthy food. Trends in food are changing the way we eat and live.

In the food industry, functional food and beverages is a fast-growing sector, catering to health benefits for all ages. From India the main emerging trends are health-based functional foods, products that are allergen-free, and lastly emerging savory flavors.
Aug 10, 2007
Source: Fibre2Fashion

Hospitality boom to propel home furnishings sector

The hospitality boom in India has contributed significantly to the home furnishings market. Although several International players have entered the Indian market, existing domestic suppliers still dominate the scene.

The shift is from the residential market to the commercial segments, and home furnishings is expected to increase sales substantially.
Aug 8, 2007
Source: Hindustan Times

Medicines for the modern man

Indian Pharmaceutical companies’ priorities have shifted from infectious diseases to chronic lifestyle disorders. The latter is the new threat to the developed nations. Chronic lifestyle disorders include diabetes, arthritis and metabolic diseases.

WHO has estimated 15% decrease in deaths from infectious diseases in India, and an increase by 35% of deaths from chronic lifestyle disorders.

Most pharmaceutical companies are moving in this direction.
Aug 7, 2007
Source: Hindustan Times

Online retail spreads its net

Future Bazaar, the online arm of the Future Group recently set up kiosks across a few towns, where customers could place orders via sales people, and receive the goods at home. The comfort of buying through this medium without having to log into the net was a big success.

This new method of offline advertising to boost online sales is the new trend that online and offline retailers will offer, to attract more customers, and encourage them to buy more.
Aug 6, 2007
Source: The Times of India

Too much work, no leisure makes us fat

Lifestyle diseases are escalating and killing people across India. More than 30% of the adults in cities across India are overweight due to lifestyle choices.

Work related stress, lack of time for recreation etc., are adding to obesity, diabetes, heart and respiratory problems, and mental health problems.

This health issue needs to be addressed, unlike AIDS, which was ignored in India.
Aug 5, 2007
Source: Hindustan Times

Yash Birla may pick up power, lifestyle firms

The Yash Birla Group is considering foraying into the power and lifestyle segments in India with acquisitions.

Currently, the group has six listed and 14 unlisted firms. They have plans to float six holding firms that would operate in auto parts, power, textile and lifestyle businesses. They are considering acquisitions in the wellness and lifestyles segments as well.

They will start producing home furnishing fabrics and branded garments to be marketed and sold through the retail chain which they will also set up.
Aug 4, 2007
Source: Hindustan Times