Versace plans to enter the Indian women’s apparel market and Hugo Boss targets the brand conscious Indian male

Weekly updates on lifestyle, brands and more

Brands like Versace and Hugo Boss are finding it difficult to ignore the Indian market. Hot and happening lines of fashion clothing are out from Mango, Globus, Spykar and Wrangler. The super-rich are flaunting their wealth, and it looks like that’s the way to be if you have it.

Chillibreeze Business Research Team

Suit yourself

High fashion is no longer only a term that women reckon with. In fact, men’s fashion indulgences have gone so far ahead that a man’s single suit could be worth much more than that precious solitaire his wife sports. The Indian man is getting more brand and style conscious than ever before and to suit his tastes, international brands are lining up impressive performances.

Small wonder that brands like Boss are investing in bringing an array of suits that are understated and sophisticated with a restrained colour palette and delicate graphic touches, to the country. Though the two-button, single-breasted slim-line suit is the most popular, three-button suits and three-piece looks are also being chosen. At a price range between Rs 35,000-55,000, suits from Boss Black may be some of the less expensive options in the market.

January 05, 2008
Source: Business Standard

Making babies

Making babies is increasingly becoming an ART. Thanks to lifestyle-induced infertility and late marriages, Assisted Reproductive Therapy has become the norm. So much so that ART is today a Rs. 3 billion industry in India, with over 300 clinics all over the country.

Couples in the 30-40 age group face the fertility problem. One in six couples is diagnosed as infertile. As a result ART has become a thing that these couples turn to.

January 05, 2008
Source: Newindpress.com

Rupee madness and modern maharajahs

Today, the driving factor in lifestyle is that if you have the money, flaunt it. And Indians seem to have plenty of money to flaunt. Take Mukesh Ambani, building a vertical palace for himself in Mumbai that will rise to a height of 570 feet. Or liquor tycoon Vijay Mallya, with some 42 homes scattered across the world, 250 vintage cars, a customized Boeing 727 and two other corporate jets, and three yachts.

No event provides Indians greater opportunity to show off their affluence than weddings. Weddings have turned into extravaganzas, with rich - and even middle class - families competing with each other to put on the flashiest show in town. The clothes, the jewelry, the gifts, the menu, the entertainment, the locale, even the guest list drip with ostentation, the showier the better.

January 04, 2008
Source: Asia Times Online

Branded: For her

Branded clothes for women have arrived and all brands worth their names already have or are coming up with lines for the working women of today. Wrangler recently launched a new brand for young women called "Wrangler girl" where the fits, fabrics and styles have been refined to suit the young women consumers' tastes.

The Mango Autumn collection launched in August this year has clothes designed for the modern independent urban woman who has an understanding in fashion. Globus’ young collection dazzles with colours from the bold to earthy, novel silhouettes and cuts and myriad textures and prints.

January 04, 2008
Source: Deccan Herald

Spykar unleashes winter chemistry collection

Spykar, fashion brand unleashed its winter chemistry collection for the season. To suit the dipping mercury levels, the winter chemistry collection showcases vibrant and euphoric richer-composed designs with details from the past for the offbeat of a modern dandy. A colorful and warm collection, is high on surface developments and prints inspired by the tribes of Mexico.

Spykar’s winter chemistry collection makes space for classy and casual, every piece in high fashion and exclusivity right from denims, cargos, jackets, shirts, tees to a distinct variety of accessories like caps, belts, bags, wallets and scarves.

December 31, 2007
Source: The Navhind Times

Versace to enter domestic women wear market

Versace, one of the top most Italian designer brands is preparing to capture the women’s apparel segment in India by 2008 with the launch of its latest collection of jeans and accessories.

Blues Clothing Company’s main objective is to retail men’s and women’s apparel in business and fashion wear category. Presently, the group promotes the sale of brands like Corneliani, Versace Collections, Gianni Versace and Versace Jeans Couture.

December 31, 2007
Source: Fibre2Fashion.com