News and Views About Fashion and Lifestyle in India

Weekly news updates on lifestyle trends in India

Chillibreeze Business Research Team

A slice of luxury

Fractional luxury or fractional ownership- a trend that’s catching on amongst India’s rich and flamboyant.

Club One Air, My Planez, Jupiter Aviation, West Coast Marine and Marine Solutions are companies focused on providing the uber rich to partially own aircrafts and yachts and use them as their own.

The owners need to pay the part purchase amount and monthly maintenance. For example, fractional ownership of a Citation II aircraft for 10 years, with an annual usage of 100 hours, costs up to Rs 2 crore. The owner would have to pay monthly maintenance on aircraft, varying from Rs 4 lakh for a Citation II and would have to bear the cost of aviation fuel (Rs 1.25 lakh per hour on an average) for each flight

The concept was pioneered in 1960 by Richard Santulli.
June 30, 2007
Hindustan Times

Tommy Hilfiger to increase stores in India

Tommy Hilfiger has lined up major expansion plans in India which includes opening up of more retail stores and experimenting with new formats to market its range of apparels and accessories in the country.
June 29, 2007
Economic Times

JWT India connects the power of yoga to brands

JWT India has unleashed a proprietary strategic planning tool for brand development, called Brand Chakras. The inspiration for inventing this tool comes from the Chakra system from the Upanishads as laid out in Patanjali’s Yoga Sutras.

JWT India has applied the Brand Chakras tool to a study on the global Indian- those who have returned to India after stints abroad, as well as Indians currently living abroad, in age group of 25-45. The study was done using qualitative and quantitative methods.The study also draws from media monitoring and blogging.

The study, on applying Brand Chakras, reveals that the global Indian today is largely driven by Manipura – the drive for power (solar plexus); Vishuddha – the voice of creative expression or in search of truth and higher creativity (throat); and Ajana – desire for transcendence/active intelligence (third eye). Further, 16 ‘payoffs’ were identified for this global Indian segment, out of a total of 60.

The Global Indian study came up with some interesting findings.

Brands can draw from the 16 Chakra Payoffs that most resonate with this leading edge target group, and create conversations with consumers, spanning key areas such as work, money, relationships, lifestyle, technology and media.
June 27, 2007
Source: agencyfaqs

Thumbs up for luxury cars in India

The luxury car market in India is expected to be 3,000 a year and growing at 30 per cent.
Italy's Automobili Lamborghini started selling its super luxury cars in 2006. The manufacturers of Rolls-Royce, Porsche, Lamborghini, Aston Martin, Ferrari & Maserati, Jaguar, Mercedes-Benz, Maybach and BMW are setting upbeat sales targets for themselves.

Mercedes-Benz, which produces cars in India, is expanding its operations to meet the rise in demand. BMW, which manufactures at Chennai, has also witnessed surge in demand
Jun 22, 2007
Source:Rediff news via Business Standard

Reebok forays into lifestyle business with Scarlett

Hollywood actress Scarlett Johansson is Reebok’s brand ambassador for footwear and apparel line in India.

The “Scarlett ‘Hearts’ Rbk” collection has a sporty and stylish look and will be available in select Reebok stores located at Vasant Vihar, South Extension Part I and Greater Kailash I store in Delhi, Linking Road in Mumbai and Residency Road in Bangalore.
June 20, 2007
Source: Indiantelevision.com