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Exclusivity is the word – be it cars, apparels or home linenWeekly updates on fashion and lifestyle
Men have never had it so good with top-end fashion designers and brands targeting the booming men’s wear market. The other trend making the rounds with designers is crystals, not just in clothes, but in shoes, jewellery and interiors too! Foreign brands are entering the home linen market. Porsche sets up shop in India Chillibreeze Business Research Team The men are back Indian men have never had it so good. How Half the World Shops - the just released McKinsey Report, confirms the fact that only in India is the market for menswear bigger than that for women’s apparel. Premium and luxury menswear in India has witnessed rapid growth over the last decade with fashion designers and high-end apparel brands focused on both men’s and women’s wear. Careers Give India’s Women New Independence With the surging economy, new jobs are created giving young professionals an opportunity to leave home, live on their own and slowly nudge traditional society towards accepting the new freedom given to women. The new opening has hardly rubbed away old restrictions. High-technology workers and fashion designers, aerobics instructors and radio D.J.’s are among some of the women in their 20s who are living independently. Many are postponing marriage for a while, to make money and live lives that most of their mothers could not have dreamed of. US linen brand to open shop in India Those classic white and ivory luxury linens which were on home décor magazines, will now be made available in stores in India soon. America’s famous luxury bed linen brand Peacock Alley is coming to India. The products will be in the domestic home textiles stores soon. The brand will be launched through the company’s own specialty stores or through other retail outlets. Designs will be tweaked to cater to Indian tastes. Crystal, crystal everywhere The Indian fashion market is being hit with crystals. This new trend has been captured by leading Indian designers. Five top Indian designers are partnering with Swarovski to use crystals in their clothing line, and in shoes, jewellery and interiors. This is a clear signal of vogue trends in the upcoming spring-summer season. The designers are Tarun Tahiliani, Manish Arora, J.J. Valaya, Rohit Bal and Suneet Verma. What's in this wedding season? Brides and grooms take the most care to prepare for this once-in- a-lifetime occasion to get the look right. With global fashion trends more in awareness now, and disposable incomes on the rise looking good and stealing the show matters more. What used to be a quick shopping affair has now become a meticulous planning matter to get the trousseau ranging from traditional to trendy wear. Colours like red, maroon, pastels, pistachio, mustard, rust, emerald green, bottle green and grey are favored and so add-ons like dull embroidery, cut work, crystals, Swarovski and silver glitter. Heavy dupattas are in. Even bridegrooms seem to be experimenting with colours and fabrics. Sherwanis, dhotis and kurta pyjamas with elaborate and intricate designs are trendy. Porsche Center opened in Mumbai Porsche has set foot in India’s market for exclusive cars. The opening of the Porsche Centre Mumbai will provide customers in the with a state-of-the-art facility. Porsche views India as an extremely significant and emerging market. Although the luxury car segment is still in its formative years, the future potential is enormous, especially as the Indian economy is booming at a breathtaking speed. Hitting the nail on its head Kirit Kanani, a 41-year-old businessman from Rajkot has set up a company called Kunal Beauty. They have launched India’s first indigenously built nail art machine. The company has tied up with beauty saloons and branded beauty shops and bodycare shops in malls to supply nail-art printers. They will also introduce touch-screen machines or vending machines for direct customers in India. This will give customers access to do up nails with designs and colours of their own choice, without any help.
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