Global premium brands find difficult to ignore Indian market

The Audrey Hepburn look is in this season. High-end brands are setting up shop at high-street addresses. The fetish for handbags study reveals a whopping 111 bags owned by a woman in a lifetime!

Chillibreeze Business Research Team

Audrey look is in this season!

In the past five years, a lot of the trends coming into India from the ramps in Paris and Milan have not been suitable for Indian women. Thankfully the new trends seeping in are suitable for Indian women.

Currently two new looks are doing the rounds. One is the Audrey Hepburn look - this features liquid eye liner on the tops of the lids, volume-boosting mascara, eye shadow that is very light, pale colour, and red lips, with less blush. The other look is the ‘colourful look’. The colours here are more passive because it is winter.

October 27, 2007
Source: Deccan Herald

The premium path to luxury

Premium luxury brands are coming into India. High-street addresses will soon be populated with brands like Emporio, MBD Zephyr and DLF. Luxury promoters are beating making haste to study the infrastructure that will allow them to retail out of their current operating streams in five-star hotels. Gucci, Cartier, Chanel, and Fendi have already signed up with Emporio.

With the launch of high-end malls coming up all over the county, premium brands are now ready to retail in these malls that have raised the bar from overcrowded brand driven types to high street luxury.

October 27, 2007
Source: Times of India

The Sienna syndrome

A new study on handbags reveals the magnitude of the handbag obsession. This is dubbed as the ‘Sienna Miller Syndrome’. The study states that in the course of her lifetime, a woman owns 111 handbags. It also reveals that on a regular basis women usually use three handbags.

The survey was carried out by Lakeside shopping centre in Essex. It found that an average 30-year-old buys a new handbag every three months, owns 21 handbags; this totals to 111 handbags in a lifetime, with a total expenditure running into a very large sum of money indeed.

October 27, 2007
Source: Times of India

Heritage and Haute Couture

An introduction of a range of exclusive body cosmetics, followed by the ten designers for the day, kicked off day three of the Men’s Fashion Festival.

These designers created a feast for the senses with their different interpretations of dark and smooth.

Lecoanet Hemant, Ayaz Khan, Sri Lankan based Darshi Keerthasena, Tarun Tahiliani, revivalist Sharbari Dutta, Vijay Arora and Varun Bahl were some of the designers who showcased a spectacular display of an assortment of styles.

The after party was hosted by Shadab Hothur.

October 27, 2007
Source: Times of India

Sonata announces launch of new 'Yuva Collection'

Sonata, the high-selling watch brand, launches its new 'Yuva collection' a series of young, trendy and colorful watches for this festive season.

A combination of patterns and colors on the dial, extended onto the straps, is on every watch. The watches depict youthful energy and confidence.

This collection has a range for men and women in a range of prices from affordable upwards. The variety is further enhanced with the gold and steel look, metal and leather straps suitable for different palates.

October 26, 2007
Source: Fibre2Fashion.com

Lycra MTV Style Awards announce most stylish people in India

The Maha Style Icon of the Year was given to Shah Rukh Khan. The Lycra MTV Style Awards 2007 finally came out with the winners of the most stylish people in India across various categories. The suspense was broken as e most talked about show in India, revealed the winners.

The ‘Most Stylish Actor’ in the male and female category was Hrithik Roshan and Aishwariya Rai respectively. Anaita Adajania Shroff was awarded the most stylish designer in Bollywood. The show was flooded with stylish personalities including Arjun Rampal, Mehr Jesia Rampal, Deepika Padukone, Hrithik Roshan, Karan Johar, and Hollywood star Jesse Metcalfe among several others.

October 26, 2007
Source: IndiaInfoOnline.com

BOSS Black - a sense of European style

Hugo Boss makes a debut in India with The BOSS Black Collection. European style is offered to the Indian customer in bold & elegant designs for men and women. Quality and functionality are entwined in these offerings.

The latest range makes it perfect fashion accessories catering to individual tastes and preferences. The characteristic Hugo Boss signature & a touch of elegance are embedded in the range. The two models on offer are with a black dial and white dial. The black dial model is a classic design with the three-hand chronograph quartz and date function. The white dial model reflects the brand’s association with sailing.

October 26, 2007
Source: Fibre2Fashion.com

Saree on the ramps

The saree has recently been showcased on international catwalks around the world in various avatars. Designers Seema Bagaria and Archana Kanoria, along with textile specialist Pragatti Toshniwal, create a new journey. A combination of textures, fabrics and finishes in a range of colors, from the vibrant to the pastel, has transformed the saree into a high-fashion garment for today’s fashionista.

Colors include the traditional reds, pinks, greens, as well as many unusual ones like tea green to grasshopper green and steel grey which are more sophisticated and contemporary. Fabrics are moving away from the regular classic silks, chiffons, silk blends and angora wools, to blends of handloom chiffon and crepe weaves.

October 25, 2007
Source: Times of India

Buying Abroad

Automakers now have a new package deal - buy a new car when you’re holidaying in Europe, take it on a road trip, then send it home. This European Delivery lets you fly to Europe, go to the factory or delivery center, and pick up your car. You can drive it around Europe for your road-trip, and leave it at one of the designated drop-off points. Four to six weeks later, the car is shipped to your country.

Additional perks are a 10% discount on the price and a free or discounted trans-Atlantic travel. These plans attract influential buyers

October 23, 2007
Source: Protfolio.com