News and views about Lifestyle in India

Weekly news updates on lifestyle trends in India

The Wills India Fashion Week buzzed with activity as models walked the ramp, new designers launched their collections and buyers flocked to see the show. Synthetic diamonds are the current trend in jewellery. Weekend trips are the norm, with Sri Lanka, Malaysia, Ooty and Shimla being some of the popular destinations.

- Chillibreeze Business Research Team

Wills India Fashion Week goes eco-friendly!

Anita Dongre launched India’s first eco-friendly clothing line ‘Grassroot’ at the Wills India Fashion Week. With concerns about environmental issues being raised constantly, this label brings in a new trend.

The line is contemporary western wear line using environment friendly fabrics and techniques, showcasing tunics, dresses, tops and jackets in whites, pastel greens and mustards with bright floral motifs.
Sep 8, 2007
Source: Zee News

International buyers flock India Fashion Week

Buyers from around the world are attracted to the India Fashion Week at New Delhi.

Some buyers feel that Indian fashion designers are not trendsetters and just copy western motifs, but the overall response has been good. Buyers from France, US and UK think that the designers still need to go a long way before establishing themselves in the international fashion circuit.
Sep 8, 2007
Source: Economic Times

Labs fashion low-cost bling

Indian consumers’ demands are changing. As buying diamonds pinch a little too much, retailers are introducing synthetic jewellery lines to the market.

These lab-made diamonds look promising. The synthetic diamond collection that was launched recently at the India International Jewellery Show in Mumbai had a very good response.
Sep 8, 2007
Source: The Times of India

Bar serves dal, roti!

Health takes a new twist at Chandigarh with the excise department’s mandate for all bars to serve dal and roti to customers.

This ensures that people leave the bars with a full stomach, and do not go away drunk.
Taverns in Chandigarh have been asked to serve basic food like dal and roti so that people do not go away drunk on an empty stomach.
Sep 8, 2007
Source: Deccan Herald

Reebok kicks off 'I am More' campaign for women

Reebok India targets women with street wear, club wear and fitness wear being launched in September.

The ‘I am More’ campaign will target metros like Delhi, Mumbai, Kolkata, Bangalore, Chennai and Hyderabad.
Sep 7, 2007
Source: Fibre2Fashion.com

Mobile traveller

The mobile is the latest target for travel portals. As consumers’ lifestyles and demands are constantly changing, providing basic travel information such as flight details, transportation, weather reports etc., are being offered via your mobile.
Sep 5, 2007
Source: Business Standard

Weekend trips abroad catching up

2007 is the year of longest weekends, and travelers have a variety of options to choose from. Destinations vary from local holiday spots like Shimla and Ooty to exotic foreign lands like Sri Lanka, Malaysia and Singapore.

Rising income levels and cheaper air-travel is boosting weekend travel.
Sep 5, 2007
Source: Business Line