Parenthood on hold!

Weekly updates on lifestyle trends in India

The young Indian is keeping domestic responsibilities low by postponing parenthood. Top-of-the-line cars are being bought by the wealthy young Indians. European brand names in jewellery and accessories are making a foray into the Indian market.

Chillibreeze Business Research Team

Young Indians shell out big bucks to drive hot wheels

After getting their doze of adrenaline in the board rooms and earning crores for that, the restless young Indian is turning to yet another power-booster. With their pockets loaded with huge dispensable income, increasing number of young Indians are taking positions behind hot wheels and not shying away from coughing out crores to get on road for the kick of it.

The high-end cars are finding substantial takers among the 30 and 40-year-olds. While the market is seeing sales of some 5,000 cars in 2008 calendar year, with the young Indian fuelling the segment, auto players expect it to grow 100% by 2010.
February 23, 2008
Source: Economic Times

Elegant Enamel always been in fashion

Diamonds may be a woman’s best friend but traditional Indian jewellery holds a special place in her heart as well. That shows why the popularity of enamel jewellery has never really lost its charm. And even though the desire to own tradition may not come without royal price tags, yet these jewelled wonders are a much sought after luxury buy.

Brands such as The Gem Legacy, Mehrasons Jewellers and designs from Alpana Gujaral showcase stunning enamel jewellery collections. Each of them has distinct features that set them a class apart.
February 23, 2008
Source: Economic Times

European luxury courts the subcontinent

International brands, especially from Europe, are looking east to market those high-end accessories and jewellery to India’s uber-rich and those who want to be seen there. Swiss watches, travel gear and high-end gems and jewellery are making their presence felt in a growing Indian retail market.

No wonder, an increasing number of jewellery brands are making a beeline for India. Brands such as Valente, Calgaro, Rosato, Facco, Stefan Hafner, Morellato and Campo Marzio have tied up with India’s Gitanjali Lifestyle to launch their brands in India.
February 22, 2008
Source: Hindustan Times

Mumbai hosts luxury lifestyle expo

The latest in sartorial tastes, flashy private jets, snazzy sports cars, jewellery and more are on display at a two-day exhibition, Extravaganza Mumbai 2008.

On display are a mock jet aircraft and the latest super luxury car from Maybach. The show has White & Mackay whisky tasting session hosted by master blender Richard Paterson. The items, from furniture to gadgets, are only those high-end items that are presently not available in India.
February 22, 2008
Source: MSN India

No kidding

The popular notion these days is that more and more couples are deciding against having children early in the marriage, or not at all. The pressures of managing a good work-life and balanced personal life are becoming more and more unrealistic. Couples are choosing to live their lives with fewer responsibilities.

High-pressure urban lifestyle and the options for unconventional career choices also seem to be influencing decisions on parenthood.
February 22, 2008
Source: Hindu Business Line

While cities consume, countryside beckons

In urban areas, FMCG majors are gaining from the increasing disposable incomes as well as the growing penetration of organised retail. With consumer habits also witnessing a drastic change, new niches are springing up especially in lifestyle and beauty segments. At the same time, the urban landscape is nearing saturation in volume-led categories like soaps and toothpastes.

Increasing amount of sourcing of produce by corporates directly from farmers has also meant more rural inclusiveness in the India growth story.
February 20, 2008
Source: Sify.com