Is the Indian fashion circuit maturing?

Weekly updates on the fashion trends in India

Fashion in India just gets bigger and better. Formals are in vogue. The youth is scrambling for an air of casual elegance and luxury. Men’s fashion accessories make an entry into the Indian market. Casual and inner wear brands set to launch new categories of products. Women are preferred employees in retail sales sector.

Chillibreeze Business Research Team

Let’s go formal

Men in their twenties and thirties are driving the luxury suit market. Formal for today’s man implies shorter, more fitted suits, not like those their fathers wore. It’s a mix of casual elegance and luxe for Indian men. Although the preference is totally formal, today’s men are combining formal shirts with jeans.

Cuts may be casual, but the fabric is formal. Even 20-year-olds are wearing blazers with jeans, and formal jackets and cotton suits. They are willing to spend more to buy the whole look.
February 2, 2008
Source: Times of India

The inside story

Innerwear brand Jockey aims to be a lifestyle brand. Sensing a readiness among brand-conscious Indian consumers to lap up luxury products, Jockey is eyeing the super-premium segment and is planning more launches in this category.

The innerwear market is set for a spin with brands suddenly coming out of the closet. Styles, fashion, comfort are the key words. Consumerism and brand-consciousness is a potential to be tapped. Jockey wants to make the most of it. From merchandise to consumer categories to retail ambience, the brand has it all worked out.
January 31, 2008
Source: The Hindu

Women take on the retail wave

The retail industry is burgeoning thanks to swelling pockets. With its huge growth, retail biggies are on a hiring spree to support and run their hundred odd stores of various formats. And here, the sector seems to have taken fancy to the womenfolk and demanding more women employees for better service and enriched store experience for the customers.

The fairer sex is the employers’ choice in the retail space especially with certain sections and product categories like food & grocery, cosmetics, kids, jewellery, home decor and apparels.
January 29, 2008
Source: ApunKaChoice.com

Lingerie to arrive soon in Indian fashion

Indian fashion fraternity seems to be maturing to acknowledge lingerie wear as an intrinsic part of any fashion event. With the exception of a few shows, lingerie has so far been on the sidelines in Indian fashion. But the picture is gradually changing.

Firstly, the market for lingerie is expanding because of the foray of international brands into Indian market. French lingerie brand Etam has entered India in partnership with Pantaloons. So has the Italian brand La Perla.
January 29, 2008
Source: ApunKaChoice.com

Now, designer accessories for men!

Gone are the days when accessories were meant only for women. Now, from rings to ear studs to elaborate neck pieces – there is a whole range of designer accessories made just for men!

Thia is India's pioneering effort in steel jewellery and steel accessories for men. It has a new range that comprises chunky pendants, rings, bracelets, wrist-cords, key chains, cuff-links and money-clips; all very macho and stylish. With pure stainless steel as the base, they create designs that showcase a theme.
January 29, 2008
Source: MSN Lifestyle

Lp brings in Fashion Formals for the Global Generation

Lp - the youth brand from Louis Philippe, has introduced new Fashion Formals range for today's young and successful urbanites. The range is targeted at those who need wardrobe versatility in their everyday formal clothing. Exquisitely designed for today's youth it exudes élan, style and success which personifies today's youth.

The Lp Fashion Formal collection comprises an exciting range of shirts, trousers, suits, jackets and accessories, priced from Rs1200 onwards, to provide a complete wardrobe to compliment those killer instincts at the work area.
January 29, 2008
Source: domain-b.com

Brand Esprit gears up for new products

European casual wear premium brand Esprit is gearing up to introduce new product categories in the country. The company is launching its sportswear, home furnishing, footwear and cosmetics range, in a bid to position itself as a lifestyle brand.

They are a lifestyle brand globally and in India too they want to offer the complete Esprit range in the large format stores. Presently Esprit offers menswear, womenswear, kidswear, lingerie and accessories.
January 28, 2008
Source: Economic Times