Which brands do Indians like to spend on?

Lifestyle and fashion trends in India

Indians spend on Gucci, Calvin Klein and Diesel. Retailers are realizing the business sense in selling plus size clothing as large segment of the population needs the fit. Healthy living makes an entrance with people opting for organic food instead of fast food. Home fashion is catching on.

Chillibreeze Business Research Team

Making for a costly boudoir

Indian women are going to have a brush with uber expensive handbags and not-so-affordable innerwear with two global luxury brands announcing plans on Saturday to invest in New Delhi.

Italian innerwear brand La Perla will be sold through its first store expected to come up by the end of May at the upcoming DLF Emporio Mall in Vasant Kunj. The other brand that will hit Indian shores in the months to come is Leiber from the United States.
March 29, 2008
Source: Hindustan Times

Glitter & Glam!

Fashion and jewellery are inseparably interlinked. Jewellery has many connotations, both aesthetic and ritual. The wearing of jewellery is supposed to endow women with qualities of power and authority, as well as great beauty. That’s the message the exquisite jewellery at the Gitanjali Lifestyle Jewellery Extravaganza of the LFW conveys.

Giantti, apart from dealing in retail loose diamonds and gemstones and a number of brands synonymous with luxury and style, also offers its ‘Me Design Studio’ to patrons interested in customised jewellery. Thus making it the perfect place for luxury connoisseurs for purchases for themselves or for gifting.
March 29, 2008
Source: Times of India

The BIG picture

The plus size population has been largely ignored by Indian retailers and brands in the fashion business so far. Plus size clothing is creating a new buzz now. Fashion trends in plus size clothing mirror trends in regular sizes, tweaked a bit, to give the customer a more flattering silhouette.

Now large departmental stores like Pantaloons and Westside have launched their Plus range of clothing called ALL and GIA. Revolution, the store that can take credit for having kick started the plus size movement in India in 2001, has managed to stay ahead in the game because of an obsessive attention to detail and thought, on the styling of every outfit.
March 29, 2008
Source: Indian Express

SPACES Home & Beyond launches Colour X Change this Spring Summer

Spaces Home & Beyond, India’s leading brand of premium home fashion, has unveiled a vibrant Summer Collection for 2008. Designed to enhance each cosy nook and corner of your home with a splash of colour, the Colour X Change, Summer 2008 Collection offers you fine conversations in a vibrant balance between global colour trends and Indian culture.

Conceptually titled Colour X Change, the fashionable range of home linen and accessories showcases a vivid spectrum of colour drawn from four themes: colour in culture, art, fashion and Indian ethnicity.
March 28, 2008
Source: India PRwire

Coffee Day Group broadens the relaxed lifestyle experience Launches 'The Serai'

India’s largest coffee conglomerate, Amalgamated Bean Coffee Trading Co. Ltd, (ABCTCL) that serves up refreshing moments for millions, with its offerings under the Coffee Day brand, has entered into the area of hospitality under the brand name ‘The Serai’ - a luxury resort and spa. Ensconced within Coffee Day’s rich coffee estates in Chikmagalur, ‘The Serai’ offers a complete physical and emotional rejuvenation for the mind and body.

This offering of trendy lifestyle products and experiences is required for today’s pleasure seekers.
March 28, 2008
Source: India PRwire

Healthy living goes slow and organic

The charm of the burgers and pizzas persist. Health advisories also persist in telling you how bad fast food is for your well-being. But somewhere amidst the cacophony people are realising the worth of that age-old saying — that ‘slow and steady wins the race’. And followers of this mantra are turning to the food that is slow too.

In India several NGOs are promoting the concept of slow food. There organic farms and retail outlets and food cafes for selling the organic produce and traditional gastronomic fare in different parts of the country. There is a growing awareness for having healthy traditional food.
March 28, 2008
Source: Southasia.oneworld.net

Indians warm up to luxury brands

Gucci, Calvin Klein and Christian Dior are becoming a part of the consumer lexicon in urban India. Indians see labels as status symbols and are warming up to luxury goods and awareness of designer labels matches some of the world’s hottest centres.

Top brands that Indian consumers spend on: Calvin Klein (34%), Gucci (25%), Diesel (24%), Christian Dior (16%), and DKNY (10%). If money wasn’t the issue, consumers consider Gucci (41%), Calvin Klein (31%), Dior (26%), Versace (25%), Diesel and Giorgio Armani (22%) the most coveted.
March 27, 2008
Source: Hindustan Times