1. Analyst View

2. Research Methodology

3. Market Overview

4. Macroeconomic View
4.1 Economy
4.2 Growing Consumption Market
4.3 Rising Purchasing Power
4.4 Private Consumption

5. Industry Trends
5.1 Structural Shift in Retailing
5.2 Young Consumers
5.3 Declining Prices
5.4 Expanding Distribution Facilities
5.5 Easy Financing Schemes

6. Industry Performance and Future Outlook
6.1 Television
6.1.1 Volume
6.1.2 Type
6.1.3 Brand
6.1.4 Region
6.2 Refrigerator
6.2.1 Volume
6.2.2 Type
6.2.3 Brand
6.2.4 Region
6.3 Air Conditioner
6.3.1 Volume
6.3.2 Type
6.3.3 Brand
6.3.4 Region
6.4 Mobile Handset
6.4.1 3G Handset

7. India Consumer Behavior - An Analysis

8. Government Regulations

9. Future Growth Strategies
9.1 Products to Suit Indian Taste
9.2 Niche Segments
9.3 Brand vs Price
9.4 Selecting the Right Advertising Media
9.5 Investment in New Technologies

10. Energy Efficiency Certification

11. Top States for Setting-up Manufacturing Base

12. Rural India: The Next Stop for Growth

13. Price Sensitivity Analysis

14. Distribution Channel Analysis

15. Growth Inhibitors

16. Key Players Analysis
16.1 Whirlpool India Ltd
16.2 Samsung India Electronics Pvt. Ltd
16.3 Videocon Industries Ltd.
16.4 LG Electronics India Pvt. Ltd.
16.5 Sony India Pvt. Ltd.

List of Figures:

Figure 3-1: Consumer Electronics Market (Billion US$), 2009-2013
Figure 4-1: Real GDP Growth Rate (%), 2008-09 to 2012-13
Figure 4-2: Population (Million), 2008-2013
Figure 4-3: Per Head Disposable Income (US$), 2009-2013
Figure 4-4: Private Final Consumption Expenditure (Trillion INR), 2008-09 & 2009-10
Figure 6-1: Television Market (Million Units), 2009-2013
Figure 6-2: LCD TV Market (Million Units), 2009-2013
Figure 6-3: LCD TV Market by Player (%), 2009
Figure 6-4: Television Market by Region (%), 2009
Figure 6-5: Refrigerator Market (Million Units), 2009-2013
Figure 6-6: Frost Free Refrigerator Market (Million Units), 2009-2013
Figure 6-7: Forecast for Refrigerator Market by Segment (%), 2013
Figure 6-8: Refrigerator Market by Player (%), 2009
Figure 6-9: Refrigerator Market by Region (%), 2009
Figure 6-10: AC Market (Million Units), 2009-2013
Figure 6-11: Split AC Market (Million Units), 2009-2013
Figure 6-12: Forecast for AC Market by Segment (%), 2013
Figure 6-13: AC Market by Player (%), 2009
Figure 6-14: AC Market by Region (%), 2009
Figure 6-15: Mobile Handset Market (Million Units), 2009-2013
Figure 6-16: 3G Handset Market (Million Units), 2009-2013

List of Tables:

Table 4-1: Number of Households by Income Bracket (Million), 2009-10 to 2013-14
Table 6-1: Urban & Rural India - Current Handset Market Characteristics
Table 11-1: Potential States for Investments in Electronics Manufacturing
Table 16-1: Whirlpool India - Strengths & Weaknesses
Table 16-2: Samsung India - Strengths & Weaknesses
Table 16-3: Videocon - Strengths & Weaknesses
Table 16-4: LG India - Strengths & Weaknesses
Table 16-5: Sony India - Strengths & Weaknesses