1 Analyst View

2 Research Methodology

3 India Sportswear Industry - An Overview

4 Market Performance
4.1 By Category
4.1.1 Sports Footwear
4.1.2 Sports Apparel
4.2 By Gender
4.2.1 Men
4.2.2 Women
4.3 By Urban/Rural Divide
4.3.1 Urban
4.3.2 Rural
4.4 By Export
4.5 By Organized/Unorganized Sector

5 Market Attractions
5.1 Low Cost Production
5.2 Consumption Market
5.3 Growing Income Level
5.4 Increasing Brand Consciousness
5.5 Changing Consumer Behavior
5.6 Online Sales
5.7 Use of Credit Cards

6 Government Initiatives
6.1 Custom Duty Cut
6.2 Manufacturing Investment Regions (MIRs)
6.3 Skill Development Programmes
6.4 Institutional Support
6.5 International Testing Centers

7 Growth Inhibitors
7.1 Labor Laws
7.2 Lack of Quality Retail Space
7.3 Lack of Sound Distribution Channel
7.4 Economic and Regional Disparities

8 Company Profiles
8.1 Bata India Ltd.
8.2 Reebok India
8.3 Liberty
8.4 NIKE India

List of Figures:

Figure 3-1: Sportswear Market (Billion INR), 2009-2012
Figure 4-1: Sports Footwear Market (Billion INR), 2009-2012
Figure 4-2: Sports Footwear Market (Million Pairs), 2009-2012
Figure 4-3: Sports Apparel Market (Billion INR), 2009-2012
Figure 4-4: Forecast for Sportswear Market by Gender (%), 2012
Figure 4-5: Men’s Sportswear Market (Billion INR), 2009-2012
Figure 4-6: Women’s Sportswear Market (Billion INR), 2009-2012
Figure 4-7: Forecast for Sportswear Market by Urban/Rural Divide (%), 2012
Figure 4-8: Urban Sportswear Market (Billion INR), 2009-2012
Figure 4-9: Rural Sportswear Market (Billion INR), 2009-2012
Figure 4-10: Forecast for Sports Footwear in Footwear Exports (%), 2012
Figure 4-11: Forecast for Share of Organized and Unorganized Sportswear Market (2012)
Figure 5-1: Working Cost Per Hour in Major Footwear Producing Countries (US$), 2008
Figure 5-2: Population (Million), 2007-2012
Figure 5-3: Per Head Disposable Income (US$), 2009-2012

List of Tables:

Table 8-1: Bata India Limited - Strengths and Weaknesses
Table 8-2: Reebok India - Strengths and Weaknesses
Table 8-3: Liberty - Strengths and Weaknesses
Table 8-4: Nike India - Strengths and Weaknesses