India Reports

Discount Retail: India Report on Value Retailing, Discount Retailers, Growth and Potential

Discount Retailing in India

According to Gibson G. Vedamani, the CEO of Retailers Association of India, “Any store that sells 60 per cent to 70 per cent of its merchandise at 15% to 25% or more, below the maximum retail price, all through the year, qualifies to be a discount store.” Discount retailing may be a buzzword today, but Mumbai’s Fashion Street and Bangalore’s Marathahalli and factory outlets in several cities have been frequented by students seeking bargains for many years now. However, it’s only now that organized retailers and real estate developers are looking at the concept with a fresh perspective.

 

Discount Retail: India Report on Value Retailing, Discount Retailers, Growth and Potential

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