Indian Start Up- WATConsult - India's Web 2.0 of Consulting

Name of the firm: WATConsult

Introduction

WATConsult is a web 2.0 strategy consulting company. It provides services to startups, early stage companies and established companies to help them leverage web 2.0 platforms for improving market reach and engaging the target audience.

The company aims to become the ‘McKinsey of the Web 2.0 space’. It started as a successful blog and now plans to leverage this by teaching corporates how to use the blog as an advertising and marketing tool.

Actual business

The present focus of the company is to work with early web 2.0 start ups.

The idea is work in close collaboration with the start ups – guide and support the technical aspects of a web startup and contribute to content, advertising and marketing strategy and overall scaling of business.

The areas of work - Social media, Social Sharing and Social Bookmarking, Blogs, Wikis and Forums, Enterprise Applications, Corporate Blogs and Corporate Wiki's.

Projects executed include:

• Rediff Blogshowcase - Ideation, Strategy and Execution for blogging related web 2.0 product.

• Jobs4freshers.com - Blogs Strategy and execution. Also overall web 2.0 engagement strategy.

• Tribalddbindia.com - Analysis of youth behaviour in online space with emphasis on social networking. Ideation for youth engagement with financial product.

State of funding (if they have any funding)
No details available

About the entrepreneurs, their background etc

Rajiv Dingra is a young entrepreneur who is the chief consultant. He is actively associated with start up activities in India and has two start ups to his credit ( WATConsult and Jobs4freshers.com).