Blue Coat Announces 1st Series of Direct-to-Net Seminars following APAC Market Survey Results

DELHI, September 17, 2008 - In this globalised era enterprises have become increasingly reliant on network architecture that successfully and securely supports distributed branch offices and remote users. One of the key challenges facing CIOs is how to manage branch office connectivity with today’s increased Internet traffic and demands on connectivity. A system of purely traditional WAN links can prove to be congested, inefficient and costly.

In fact, a recent market survey conducted by Blue Coat showed that 40% of companies in Asia Pacific already provide direct Internet access in branch offices – with nearly 85% of respondents wanting the same level of Internet protection and control in branch offices as in headquarters. In light of these findings Blue Coat has launched the region’s first Direct-to-Net Seminar series; with insights from IDC.

What does the future hold?

Increasingly, companies are turning to a Direct-to-Net approach to help manage and more effectively integrate the Internet into IT architectures to improve both communications and performance. Direct to the Net essentially allows branch offices and remote users to be connected directly to the Internet – with increasingly business-critical applications, outsourced applications, non-essential traffic and even data centres being fully Web-enabled.
Commenting on the region’s growth potential, IDC recent research indicated branch office technology spending is projected to grow at 12.5% in Asia Pacific Japan versus 8.2% for 2008 and 10% versus 8% for the same in 2009. These growth rates are substantially higher when compared to the overall IT spend (hardware, software/applications & services) growth of 5.4% and 6.3% for 2008 and 2009 respectively in Asia Pacific.*

To hear more CIOs and IT professionals should attend the first Direct-to-Net Seminar Series – brought to you by:
Blue Coat Systems, the world leader in WAN Application Delivery and Secure Web Gateway with insights from IDC, the premier global provider of advisory services for the IT and telecoms industry.

Blue Coat Direct-to-Net Seminar series:

India – Mumbai (22 September)

India – New Delhi (23 September)

Speakers at the event are:-

Jonathan Andresen, Director of Product Marketing - Asia Pacific, Blue Coat Systems

Jonathan Andresen is Director of Product Marketing at Blue Coat Systems, Asia-Pacific. Mr. Andresen has been working in the telecommunications sector since 1996 and relocated to Asia in 2003. His areas of expertise include marketing, strategy and business development.

Surjyadeb Goswami, Manager-Communications Research, IDC India.

Surjyadeb Goswami is Manager-Communications Research with IDC India. In this role, he is responsible for conducting market research on the Indian Enterprise Network Infrastructure Market including LAN, WAN and Telephony specifically dealing with Channel Partners.

For additional information and to book your attendance today please contact, mktg.sasia@bluecoat.com

Agenda – 22nd and 23rd September

About Blue Coat Systems

Blue Coat secures Web communications and accelerates business applications across the distributed enterprise. Blue Coat’s family of appliances and client-based solutions – deployed in branch offices, Internet gateways, end points, and data centers – provide intelligent points of policy-based control enabling IT organizations to optimize security and accelerate performance between users and applications. Blue Coat has installed more than 40,000 appliances worldwide. Blue Coat is headquartered in Sunnyvale, California. For more information on Blue Coat, please visit our website: www.bluecoat.com.

Media Contacts:
Jasmine EE
Blue Coat Systems
jasmine.ee@bluecoat.com
+65 9734 1307

Anandita CHATTERJI
20:20 Media (for Blue Coat Systems)
anandita@2020india.com
+91 9987590533

* Source: Asia/Pacific IT Spending 2007-20011 Forecast: The Asia/Pacific Black Book, January 2008, Apr 2008