SAS Leads Business Analytics Market in India

India, Delhi, December 11, 2008 – SAS Institute (India) Pvt. Ltd. - a wholly owned subsidiary of SAS Institute Inc., a global leader in business analytics software and services as well as the largest independent vendor in the business intelligence market; today announced that it has emerged as the leader in the advanced analytics software market in India.

The India Advanced Analytics software market is slated to grow at a CAGR of 22% (2008-2013 - Source: IDC's India Business Intelligence Solutions Market Analysis and 1H 2008 Update, October 2008). As per IDC, SAS leads the India Advanced Analytics Solutions market with a share of 55% in terms of revenue, which is more than twice that of its nearest competitor.

While the Advanced Analytics Solutions market share has dipped or has remained unchanged for other vendors, SAS is the only vendor that saw its market share increase from 44% in 2007 to 55% in the first half of 2008.

Commenting on the India Business Intelligence Software market, N. Kiran, Lead Analyst, Applications and Information Management Research Practice, IDC India said: "The Business Analytics market in India has tremendous potential, with growth expected to be over 22% over the 2009-2013 period. We believe that Indian enterprises are viewing Business Analytics solutions as a strategic tool and a competitive differentiator. The India Business Analytics market is growing rapidly, on account of the increasing IT adoption across industry verticals, increasing competition and globalization, bringing with it new business challenges. Indian enterprises are adopting Business Analytics solutions in an effort to overcome the challenges of competition and globalization, and in an effort to pave the way for increased revenue growth and profitability in a troubled economic scenario."

“We are honored to be the leaders in the Business Analytics market in India” said Mr. Sudipta K Sen, CEO & Managing Director, SAS Institute (India) Pvt. Ltd. “Organizations are realizing the importance of Business Analytics as a strategic differentiator to compete at global levels. Unlike the competition, SAS offers a true framework for Business Analytics with all of the necessary solutions and applications to make a clear impact on business goals.” added Mr. Sen.

SAS has developed a portfolio of industry–specific solutions for financial services, life sciences, health care, energy, retail and other sectors. These include anti-money laundering, drug development and supply chain management, as well as numerous other applications. SAS also offers numerous cross-industry solutions.

All SAS solutions were developed within the company’s unique Business Analytics framework, which includes Data Integration, Reporting and Analytic capabilities, enabling customers to maximize the performance of their enterprises.

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps customers at 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know.

About SAS India
SAS has been in India since 1997 and has two wholly owned subsidiaries in the country: SAS Institute (India) Pvt. Ltd. and SAS Research & Development. With a team of more than 600 technology and domain experts, SAS India operations are headquartered in Mumbai with regional offices in Bangalore, New Delhi and Pune. SAS works with organizations across Industries and offers them critical enterprise intelligence to fuel innovation and meet their business objectives. Information on SAS India operations can be found at www.sas.com/india