Fractal Analytics ranks first in "The Black Book of Outsourcing List for Top Ten KPO: Retail and Consumer Goods"

Bangalore, November 12, 2008: Fractal Analytics Ltd., a leading provider of advanced analytics services, has been ranked first in the Top Ten KPO list for Retail and Consumer Goods by The Black Book of Outsourcing. Fractal stands ahead in the category leaving behind the top players in the industry like Infosys, WNS and Wipro.

“The retail and consumer goods companies are facing unique challenges running into a recessionary environment, and we are helping them with complex issues in pricing and promotions optimization”, said Pranay Agrawal, EVP Client Services Fractal Analytics. “The endorsement inspires us to continue enhancing the value we are providing our clients globally.”

“The category in which we have been honoured is a reflection of the huge potential seen in the retail consumption market in India,” said Srikanth Velamakanni, CEO Fractal Analytics Ltd. “Our retail analytics services are specifically designed to help provide business insights into complex issues. With high end survey analytic techniques and structural equation modeling, we help our clients appropriately profile and segment their consumers, deploy the right pricing strategy and ensure brand loyalty and higher sales per consumer.”

The Black Book of Outsourcing is highly endorsed by industry experts and has evaluated several companies providing analytics services for this survey.

The complete Black Book of Outsourcing KPO rankings can be accessed at:
http://theblackbookofoutsourcing.com/vendors-kpo-retail-consumer-goods-2008.htm

About Fractal Analytics

Fractal Analytics is a leading provider of advanced analytics services and helps companies across the globe enhance profitability by powering their customer management efforts with scientific decision making. Fractal has deployed analytics to drive significant value for many Fortune 1000 companies in the areas of customer acquisition, retention, value enhancement, risk management and marketing optimization. Fractal caters to companies in retail, CPG, financial services, insurance and telecom industries. Fractal has global presence with offices in New Jersey, California, Mumbai, Singapore, New Delhi and Kolkata.

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