Indian Online Shopping Gets a New Address: Tradus.in

Online retail in India has seen a consistent growth year on year since the last few years. With the steady growth of online shopping industry in India, the number of players in the market is also increasing. With Indiatimes Shopping, eBay, FlipKart (for books) and a lot more shopping portals. Tradus is the latest entrant in this field. Tradus was launched this week with a big bang on mass media and has generated buzz in Delhi / NCR. No one could have missed the colorful full page ads on HT City and Delhi Times.

Tradus India is a brand owned by Ibibo Web Pvt. Ltd. which is already known for its online gaming community and its Air ticket booking site Goibibo.com. With Tradus, they have entered the traditional online shopping domain with a promise of best deals and services, like ‘no questions asked’ 15 day return policy and Manufacturer warranty and original bill/ invoice with all the products.

Tradus has planed a 360 degree campaign for their launch in Delhi NCR region, including Print, Radio, Online and Outdoor medium. Officially live since July 2009 and being advertised primarily using just the online medium Tradus has built a huge user base buying online with them.

Special Offers on Launch:
As a special launch offer Tradus is offering a never heard before Flat 50% discount on more than 200 best selling books. With promised same day deliveries on best selling books, Tradus intends to position itself as top of the mind brand when it comes to buying books online.

As predicted by syndicated research reports, most of the online purchases by Indians over the next year would be divided across categories with books outnumbering strong category like travel tickets.

Sample some data of how the market for each of the big categories is predicted to grow:
1. Books – 41%
2. Travel tickets/reservations – 40%
3. Electronic equipments like TV and camera – 30%
So it is safe to say that Tradus has entered the market at exactly the right time. And for all the Indian buyers, this is just good news!

About Tradus:
Tradus offers products from books and mobile phones, to electronic goods and fashion apparels. With only top brands in its catalogue, the portal prides itself as a premium shopping destination and targets the brand conscious internet user.

Visit http://www.tradus.in for more details and exciting offers

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