The Indian Cheese Industry: Player Profiles

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The Indian cheese market is dominated by Gujarat Cooperative Milk Marketing Federation that uses the brand name Amul and Britannia New Zealand Foods Pvt. Limited, using the brand name 'Britannia MilkMan'. Amul is way ahead of competition and owns about 60% of the market. Britannia has about a 25% share.

Other conspicuous players are Dabon International Private Limited, a wholly owned subsidiary of the French dairy company Bongrain S.A and other regional brands like Mother Dairy and Vijaya. These companies have a 10% market share. The remainder 5% of the market is taken by imported cheese brands, retailed in specialty stores.

Table 1: The Indian Cheese Market

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