The Indian Cheese Industry: Cheese Importers

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When the Indian government removed quantitative restrictions on consumer products in 2001, it was expected that imported products would flood the market and pose a threat to local brands. Iinternational cheese companies have established agents to market their products and enter the Indian market. The three main importers are:

Bel Fromageries which introduced its Laughing Cow brand in 2001 and more recently, Kiri cream cheese.

Kraft. Presently, Kraft cheese is available only in specialty imported goods stores. However, The company is planning to enter the Indian market and its strategy is to have an extensive reach into small retail outlets in the country. The company also aims at a presence by introducing 'affordable products with the right attributes that meet local consumer needs'.

Boursin. A large French cheese maker, Boursin announced its entry as an importer of cheese into the Indian market in November 2006. Boursin will be traded in the country by RRO, which has a tie up with Unilever for marketing and distribution. RRO is an established importer of international branded consumer food items.

Boursin is a 100% Vegetarian Cheese since it is made without animal rennet. The product is available in four varieties in the country: Boursin Plain, Bourisn Garlic and Fine herbs, Boursin Pepper, and Boursin Shallot and Chives. Boursin Cheese is available at several leading food outlets in the country.

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