India Report: Growth of Single-brand Stores in India

Title	Date	No of pages
Growth of Single Brand Stores in India	Jan 2008	10
Updated Jan 2008 (earlier versions published in 2006, 2007) - Globalization of the economy has exposed the Indian consumer to a gamut of products and brands. “Quality of life” is a buzzword with the Indian consumer today. As a result, international brands of lifestyle products are increasingly making their presence felt in the Indian retail scene as Single-brand Stores. US$14.99

Summary:

The Indian Retail Sector attracts attention by the sheer frenzied activity and growth witnessed in the last few years. Its potential and growth has also resulted in a number of large international retailers setting shop in India. International brands are setting up shop here with a view to capture market share in the world’s second most populous country

• Globalization of the economy has exposed the Indian consumer to a gamut of products and brands.
• A large number of Indians travel abroad on work and experience the lifestyle, products and services available there. This has prompted demand for these products in India as well.
• “Quality of life” is a buzzword with the Indian consumer today and the aspiration driven demand for products and goods is on the rise.
• Even more striking is the shift in the Indian lifestyle, one that traditionally espoused austerity and a sense of responsibility to the joint family to one of self-indulgence.
• Expenditure on non-food items is expected to rise in the near future due to a rise in the per capita income.
  

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