Post the IT boom, the traditional publishers in India have entered the e Publishing market with various products. Today Indian publishers produce a large amount of e Publications catering to two broad market segments:

(a) Indians readers
(b) Outsourcing industry, for which Indian firms offer eProducts and Services

The e Publishing outsourcing industry is estimated to be worth US $1.46 billion by 2010, as per a Value Notes report of 2008. And is expected to grow by 35 percent despite the current economic scenario. India is set to emerge as a strong editorial and e Publishing base in the future. While the Indian e Publishers are producing content for Indian consumers, global publishers are outsourcing their e Publishing services to Indian firms which is likely to increase the trend of acquisitions of local firms. With emerging players acquiring market presence, new clients and capabilities, the trend is set to grow.

Indian e Publishers predominantly cater to the academic, research, engineering, finance and Government sectors. The scope and the segments in e Publishing will probably expand in the future. At the same time, Indian users still prefer printed content and the infrastructure to access and use digital content is yet to be made conducive or robust in India.

The role of 3D in e Publishing is emerging in specific market segments in India such as education and manufacturing. With Internet marketing yielding fast results and high revenue, many Indian companies are using e Publishing as an effective platform for direct marketing. The constant availability of their eProducts to a global audience and the reduction in the time-to-market window coupled with low costs are key advantages offered by e Publishing. With media companies also establishing their presence in the Internet e Publishing space, it is easier for firms to publicize their products and services through their online portals. The e Publications market is in its nascent stage in India and is poised for rapid growth in the future.