The Wine Industry in India

EXECUTIVE SUMMARY

This report traces the growth and development of the Indian wine industry from its inception to the present day and examines the scale and turnover of India’s wine industry, its exports, promotional ventures, best-known brands etc. It maps the locations of vineyards, identifies the leading players, and provides their annual turnover. The report compares the Indian and global wine markets, and the attempts made by the Indian wine industry to become a global entity. It analyzes the Indian government’s initiatives, at both the Central and State levels to support this effort, and the promotional ventures taken up by the leading players to establish themselves in the global market.

The report also studies consumer trends, the changing perception about wine in the country, and the factors fuelling this change. Identifying opportunities for growth, the report analyses the steps that are being proposed (new vineyards, joint ventures, branding, pricing etc.), and their implementation.

Exhibit I: Growth of w ine consumption in Indiain 2004
(in Mn litres)

Source: Company reports, India Infoline estimates, www.infoline.com/report-2004

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