The National Book Trust (NBT) and National Council of Applied Economic Research (NCAER) carried out a survey to understand the reading habits of the Indian youth.

The National Youth readership Survey (NYRS) 2009 revealed some interesting facts about Indian youth, demographics and media habits:

• The 2009 Indian youth population was estimated to be 459 million.
• Nearly 38% of the total Indian population falls under youth category (13-35 year olds).
• About 73% of the youth are literate (333 million)
• The literate youth population has growth by 2.49% between 2001 and 2009
• 62.1% of literate youth live in rural India.
• 81.5% of literate youth are Hindus.
• 73% of the literate Indian youth belong to the other backward castes (OBCs), scheduled castes (SC) and tribes (ST).  
• Only 9.6 % are graduates
• The newspaper continues to be the most important source of information
• Current affairs, music and films are key areas of reading interest

This presentation includes 14 slides based on NYRS 2009 information about Indian youth demographics, media preferences and readership habits.