Visual merchandising (VM) is a store’s primary point of contact between product and customer. It displays and presents the product in such a manner that it convinces the customer of its value proposition and buy-a-bility. This art-for-commerce needs to be treated as long term investment for a store but in India this vision has yet to take off.

This report provides the following information:

The significance of visual merchandising
Status in India vis-à-vis western norms
Problems that prevent Visual Merchandising from becoming a full fledged and evolving field of expertise
Visual Merchandising in luxury retail
Opportunities in Visual Merchandising

This report is an attempt to plug the gap between

(i) the presence and requirement of good Visual Merchandising practices (ii) attention given to visual merchandising in the retail industry.