Promotions, sales, price-offs, discounts the by-words of discount retailing have now become part of the Indian shopper’s vocabulary. With prices soaring, the thrifty Indian consumer out for a bargain, is looking at discount retailing in a big way to stretch her monthly budget. Giving added impetus to discount retailing, is the proliferation of discount retailers and the huge amounts of investments pouring into the sector.
The report captures the trends of discount retailing in India
Analyzes latest news in this sector
Predicts future plans of major discount retailers
And contains relevant tables
Major retailers featured in the report are Pantaloons' Big Bazaar and Brand Factory, Megamart, Subiksha, Coupon, Loot amongst others
This report will be useful to:
Researchers and Consultants studying the Retail Industry in India
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