Promotions, sales, price-offs, discounts the by-words of discount retailing have now become part of the Indian shopper’s vocabulary. With prices soaring, the thrifty Indian consumer out for a bargain, is looking at discount retailing in a big way to stretch her monthly budget. Giving added impetus to discount retailing, is the proliferation of discount retailers and the huge amounts of investments pouring into the sector.

• The report captures the trends of discount retailing in India
• Analyzes latest news in this sector
• Predicts future plans of major discount retailers
• And contains relevant tables
• Major retailers featured in the report are Pantaloons' Big Bazaar and Brand Factory, Megamart, Subiksha, Coupon, Loot amongst others

This report will be useful to:

• Researchers and Consultants studying the Retail Industry in India
• Analysts tracking the Indian Retail Industry
• Executives belonging to the Retail Industry
• Investors - Foreign and Local
• Research and Management Students

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