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Download Editable PowerPoint Slide on Areas of Media Interest

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PowerPoint Slide on Areas of Media Interest

MAR 2010

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The youth readership survey by National Book Trust (NBT) and National Council of Applied Economic Research (NCAER) has covered a youth population of 432 villages and 199 towns. The survey estimates that India’s youth population (13-35 years) is about 459 million (2009). The literate youth population is 333 million. Music, films and current affairs are top media interests of the literate Indian youth. Politics interests only 30% of the literate youth.

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