Given that an overwhelming majority of India's population lives in rural areas, retailers are fast penetrating the hinterland. Rural India is experiencing the same changes as urban India - changing consumer preferences and consumption patterns, increasing exposure to different lifestyles and products, and increasing purchasing power. As much as Rural India presents a great opportunity to retailers, there are still many challenges that have to be overcome.

• The report captures the trends of rural retailing in India
• Presents data on penetration of retailers into rural and semi-urban areas
• Provides a list of major retailers and manufacturers who have penetrated rural India
• Analyzes opportunities, challenges and means to overcome these challenges
• And contains relevant tables
• Major retailers featured in the report are Big Bazaar, Spencers, Reliance, ITC's Choupal Sagar, Hariyali Kisaan Bazaar, Godrej Aadhar, Triven Khushali Bazaar and others
• Major manufacturers featured in the report are Unilever, ITC, Dabur, Marico, LG, Mahindra & Mahindra, Nokia amongst others.

This report will be useful to:

• Researchers and Consultants studying the Retail Industry in India
• Analysts tracking the Indian Retail Industry
• Executives belonging to the Retail Industry
• Investors - Foreign and Local
• Research and Management Students